"Fully immersed in the moment, we unleash the passion within us, redefining ourselves, elevating our beings and becoming one with the dance," Pencilliah writes. "Beyond rational thinking, we are driven with a passionate desire to dance with spontaneity as the experience unfolds."
Dayaram said the sweepstakes was intended to tie in with this chapter of the book. He said a camera crew was standing by to capture the excitement of the contest winner at Carnival.
"We anticipate establishing a substantial community around the book to move into our Phase 2, which is the launch of Jetstream Social Mobile App that we have been developing over the past 12 months," Dayaram said.
Unfortunately, Jetstream was having difficulty getting anyone to accept its prize. Jimenez said that after my colleague said no, the Rio trip was offered to someone else, who also declined.
"It's harder than I thought to give away something for free," Jimenez said.
A winner was finally announced on Jetstream's Facebook page this week.
As for the participation of Odom and his wife, Khloe Kardashian, and assorted Kardashian siblings in promoting Jetstream's sweepstakes on Twitter, Jimenez said a PR company called Adly was hired to enlist the family's social-media skills.
He said "tens of thousands of dollars" was paid by Jetstream for the tweets.
A spokeswoman for the Kardashians referred all inquiries to Adly. The PR company has no phone number listed on its website, and no one returned my emails.
Is it a scam? If so, these guys are jumping through some serious hoops to convince people that the sweepstakes is real.
Did my colleague screw up royally by not accepting the Rio trip? Not in my opinion.
Jetstream made its sweepstakes look like a racket, and the deeper I dug into things, the more uncomfortable I got with who these folks are and what their intentions may be.
Would I want to travel to another country with them and help promote their various endeavors? Not a chance.
In his book, Pencilliah describes Jetstream as "an oscillating transparency revealing you to yourself, bringing about monumental change and awakening your greatest instinct to progress exponentially through multidimensional time frames."
Even a trip to Rio isn't worth that.
David Lazarus' column runs Tuesdays and Fridays. He also can be seen daily on KTLA-TV Channel 5 and followed on Twitter @Davidlaz. Send your tips or feedback to firstname.lastname@example.org.