Trying to make dollars and sense out of YouTube's partner program

Nor would they detail how many views a video typically has to receive before it surpasses the $10 threshold, even though YouTube and Google are obsessive in their measurement and parsing of every last piece of data.

A YouTube spokesman, Jacques Hebert, said that "helping partners of YouTube is one of our top priorities."

He said there are many programs available to assist YouTube users in their money-making endeavors.

"Anyone who wants to work hard has an opportunity to be successful on YouTube," Hebert said.

That's undoubtedly true, as is YouTube's claim that an ever-growing number of users are making decent cash through their videos. This month, Google pledged to spend $200 million promoting its YouTube content.

But I feel Robillard's frustration. It's tough dealing with a company that doesn't seem to want to deal with you.

It's also tough trying to turn a buck when you're not privy to basic information, such as how earnings are determined.

"It's complicated" isn't a very good explanation.

Neither is "trust us."

YouTube is an awesome site. Really. But it leaves something to be desired as a business partner.

David Lazarus' column runs Tuesdays and Fridays. He also can be seen daily on KTLA-TV Channel 5. Send your tips or feedback to david.lazarus@latimes.com