'Pitchmen'

Billy Mays and Anthony Sullivan sell things on television, famously. Mays, a burly man with a black beard and a voice that suggests incipient deafness, and could possibly cause it, is the more famous. But the cooler Sullivan -- who also produces and directs DRTV (Direct Response Television, as in "Operators are standing by") advertisements -- is the more versatile. Between the two, they have moved more than a billion dollars' worth of things that light up your house, clean up your yard, shape your body and otherwise improve your life -- products with names like Awesome Auger, Hercules Hook, Glass Wizard, Swivel Sweeper, the Stick-Up Bulb and Slimming Pants.

By ROBERT LLOYD

April 15, 2009